My life in the music business began as a bass player in a punk band then developed into tour managing, label owner, management, consultant to various government organizations for strategy and branding through music, as well as producing live music events and festivals around the world. I was born in Sweden and have been based in Stockholm, London, Paris and Valencia for large parts of my career, giving me solid insight into the European music business. My focus on music export and event building have also established networks in Japan, China, India, North America, South America, Europe, and Russia. A few of the organizations that I have worked with include: ExMS-Export Music Sweden, SI-Swedish Institute, UD-Swedish Ministry of Foreign Affairs, and Canadian Heritage. For the last 8 years I have added education and mentorship as a focus working with the Berklee College of Music in Valencia and the Royal College of Music in Stockholm.
